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Factory

The company, told the way Giant tells it.

Five entries, quoted exactly from their About page. Giant does not publish an employee count, a floor area or an annual capacity anywhere, so this site states none.

  1. 2007 to 2012

    We founded a watch parts processing factory our main products to produce the watch bottom cover domestic case factories are our customers we only received domestic orders.

  2. 2013 to 2014

    I began to enter the field of watches and formally began to do international business.

  3. 2015 to 2017

    We deep cooperation with ORIGIANL GRAIN the largest steel + wood watch brand in North America. We provided OEM services to customers and also participate in joint development with customers. We launched an ODM partnership with Italian brand WEWOOD the originator of the European wood watch brand. We provided OEM cooperation with the watch brand VINCERO which is famous for its chronograph in the United States. Also we provided an OEM cooperation with GERMAN watch brand l&f-mechanik which is famous for its design in Germany. The company won the IF design award 2019.

  4. 2018

    First cooperation with American children’s brand DISNEY.

  5. 2019

    At the second level of cooperation in DISNEY We have been established for 10 years.

On the last line: Giant places the sentence about the iF design award at the end of the 2015 to 2017 block, straight after the l&f-mechanik sentence, and does not say which company won it. It is quoted here in its place rather than claimed.

Giant’s pages carry 17 years of experience, and its newer product titles carry 18. Both fit a timeline that starts in 2007, so the figure is left where they wrote it instead of being turned into a founding year.

The plant, and the people in it

Sixteen photographs Giant publishes. Captions describe what is in the frame.

The reception counter at the Dalang Town plant, beside the planted wall carrying the company name board.
The reception counter at the Dalang Town plant, beside the planted wall carrying the company name board.
A row of assembly benches in the workshop, staff seated at individual lit stations. Giant overlays the words ODM and OEM China Factory on this photograph.
A row of assembly benches in the workshop, staff seated at individual lit stations. Giant overlays the words ODM and OEM China Factory on this photograph.
A single assembly station, from the same workshop set Giant publishes with its service line overlaid.
A single assembly station, from the same workshop set Giant publishes with its service line overlaid.
A movement being fitted, photographed in black and white. Giant overlays a manufacturing experience line on this image.
A movement being fitted, photographed in black and white. Giant overlays a manufacturing experience line on this image.
Case work photographed in black and white, from the same overlaid series.
Case work photographed in black and white, from the same overlaid series.
Production staff in blue coats in front of the company name board.
Production staff in blue coats in front of the company name board.
Giant Watch staff photographed together inside the plant.
Giant Watch staff photographed together inside the plant.
The Giant Watch team photographed at an exhibition, wearing visitor lanyards.
The Giant Watch team photographed at an exhibition, wearing visitor lanyards.
The Giant Watch exhibition stand, under the company name board in Chinese and English.
The Giant Watch exhibition stand, under the company name board in Chinese and English.
Buyers meeting Giant staff at the stand, under the red banner reading Make Your Business Easier.
Buyers meeting Giant staff at the stand, under the red banner reading Make Your Business Easier.
A second meeting table at the same stand.
A second meeting table at the same stand.
Staff and visitors at the stand, watches laid out on the table.
Staff and visitors at the stand, watches laid out on the table.
Two finished watches in a lit display case.
Two finished watches in a lit display case.
A quartz dial photographed close, showing applied markers and the date window.
A quartz dial photographed close, showing applied markers and the date window.
Watch hands photographed close before fitting.
Watch hands photographed close before fitting.
Three moonphase models on leather straps, photographed together by Giant.
Three moonphase models on leather straps, photographed together by Giant.

The documents Giant publishes

Giant publishes its compliance paperwork as scans rather than as a list of claims. Reproduced here as what it is.

The CE and RoHS Certificates of Compliance as published on the site.
CE and RoHS Certificates of Compliance. Issued to Shenzhen Giant Watch Co., Ltd for the product class Watch, listing the model numbers covered. The RoHS certificate carries an issue date of 14 December 2017.

And one more, not reproduced here

Giant also publishes an amfori social audit result for the Shenzhen site. It is a full monitoring report rather than a badge, and it carries the plant address with the postcode that the contact page leaves off, which is where the address in this site’s footer comes from.

It is not reproduced on this page because the published sheet is a point in time result with its own dates on it, and a concept site is the wrong place to freeze one. A buyer who wants it should be sent the current one.

The logbook, in full

112 entries indexed from Giant’s own video pages. Their site paginates to 28 pages; this is a straight run in date order. Each row opens the video on Giant’s channel.

  1. Where to find us this week.

  2. Whether the factory in the pictures is the factory that builds the order.

  3. Who carries the cost when a unit fails after delivery.

  4. How to cut the number of SKUs a first order has to carry.

  5. Whether testing covers the run or only the sample.

  6. Whether the design suits the market it is going to.

  7. How the parts are handled between operations.

  8. What the buyer receives around the watch itself.

  9. What high end production takes beyond the movement.

  10. What happens to a design once it is sent in.

  11. Which movements go into the premium builds.

  12. What separates a premium watch from a cheaper one.

  13. How an idea becomes a custom watch.

  14. Which steel a case is cut from, and why it matters.

  15. What is ready to customise right now.

  16. What a design revision costs.

  17. Where the price comes from.

  18. How output and quality control hold across a run.